At the start of the modern social networking phenomenon in 2007, I thought the concept of online communities was going to be another fad that would quickly drop from existence. After all, MySpace and Friendster skyrocketed the social media ladder and dropped just as fast. I was almost certain this new era would be no different. At its infancy I didn’t bother trying to grasp the first big guys, Facebook or Twitter. Clearly, I was mistaken and I quickly learned the impact these sites could have on my brand and my business.
As Editor at thetravolution.com, I focus on writing about local travel through Europe, offering travel tips, and trip planning ideas. It’s an area that intrigues a lot of busy independent people, families, workaholics and escapists looking for a change. I knew the demand for travel information was high – at least




