As unemployment rates are rising in Canada so should be the innovative way of finding a job. There are many people that are still looking for work the traditional way, dropping off resumes and expecting results, without realizing that their outcome is not satisfactory. As Albert Einstein says: Insanity is doing the same thing over and over again and expecting different results.
So, why am I talking about this? Simple: My question is, why aren't job developers that help the mass population and school counsellors from high schools not encouraging their clients and students to use Social Media as a form of job search? My guess is because they are not familiar with the platforms and ignorant to the fact that Social Media carries benefits in finding employment in an innovative culture. Some people are still so scared of Social Media and are not open to the fact that, just like anything else in life, it has its downside and reward but if ignored all together there are more consequences than benefits.