Author Archives: Doina Oncel

Social Media and Employment – Today’s Innovative Job Search

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As unemployment rates are rising in Canada so should be the innovative way of finding a job. There are many people that are still looking for work the traditional way, dropping off resumes and expecting results, without realizing that their outcome is not satisfactory. As Albert Einstein says: Insanity is doing the same thing over and over again and expecting different results. 

So, why am I talking about this? Simple: many people and brands from a variety of industries already use Social Media as a form of engagement and spreading out messages about services and products, and even job postings online.  My question is, why aren't job developers that help the mass population and school counsellors from high schools not encouraging their clients and students to use Social Media as a form of job search? My guess is because they are not familiar with the platforms and ignorant to the fact that Social Media carries benefits in finding employment in an innovative culture. Some people are still so scared of Social Media and are not open to the fact that, just like anything else in life, it has its downside and reward but if ignored all together there are more consequences than benefits.

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Getting Technical With Social Media – Meet Dan Radu

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What many people do not know about Social Media is that email marketing is a big part of it and if done right, it will bring huge results for your business. Dan Radu is here to explain more: 

I was always fascinated by the technical aspect of marketing and wanted to be the bridge between marketing and technology. That is what motivated me to start Macromator, a Toronto based agency specialized in the technical aspect of digital marketing.

The Modern Marketer

As the digital technologies become more and more complex, someone has to speak both the marketing and the IT language. This new breed of marketing professionals is often referred to as modern marketers. The trend also creates a real talent problem in marketing departments and agencies. As the disparity between marketing and IT

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Social Travel – Meet Cristina, The Travolution Sensation

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At the start of the modern social networking phenomenon in 2007, I thought the concept of online communities was going to be another fad that would quickly drop from existence. After all, MySpace and Friendster skyrocketed the social media ladder and dropped just as fast. I was almost certain this new era would be no different. At its infancy I didn’t bother trying to grasp the first big guys, Facebook or Twitter. Clearly, I was mistaken and I quickly learned the impact these sites could have on my brand and my business.

As Editor at thetravolution.com, I focus on writing about local travel through Europe, offering travel tips, and trip planning ideas. It’s an area that intrigues a lot of busy independent people, families, workaholics and escapists looking for a change. I knew the demand for travel information was high – at least

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Why Twitter is Amazing – Meet Mimi Lee

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I met Mimi in person during #Word11 blogging festival back in 2011. We kept in touch online and offline ever since. She is a financial advisor to anyone who needs help around budgeting and managing their finances. I was always impressed by her activity online and how she engages the audiece in addition to the information that she shares with her followers, me being one of them. Here is what she had to share with you: 

I have been using Twitter since the beginning of 2009. I already had a personal profile on Facebook and I set up a Facebook page for my business shortly after but never seemed to be able to figure out an effective way to promote it outside my own contacts. With Twitter however, I find that the more I use it, the more I love it and the better results I get.

Here are a few things I found useful on Twitter based on my experience:

Truly public

Tweets are truly public. A keyword search can be done, with or without  hashtags, vs Facebook where you can only "invite" your own friends to "like" your Facebook page; or friends of your friends will only see your page when your friends "like" it. Twitter is different in a sense that you are free to communicate with anyone without an invitation to connect but an introduction by self or through others will work perfectly. 

Truly  interactive

Anyone can start a conversation with any other user by adding their twitter handle to the dialogue. This conversation can easily be viewed by others on this platform even if they are not following each other . On Facebook, even if you can "tag" others (note: "if you can", as it is relatively hard to be able to find the right user or page when you try to "tag" it), most don't seem to respond. Twitter is better in a sense that there is more interaction taking place at any time with anyone. 

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How To Set Up Social Media Policies for Your Business

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Each business is responsible for what is posted online through any Social Media platforms. Since online platforms such as Facebook, Twitter, LinkedIn and Blogs are forms of engaging with a worldwide audience, many businesses have had the misfortune of having to deal with some cases of bad engagement so to speak because they were not prepared.

When policies are set up, you are ensured that all measures are in place to protect your business in the event of discrepancies. The same way an owner has policies in place to run his/her business, Social Media policies should be taken seriously especially when someone else is tasked to handle the Social Media platforms.

In order to set up effective policies for your business, it is a good idea to start with answering five key questions about your business. These questions can only be answered by you to fit your business' needs; you can use the guide below to get you started.

Before you write down your Social Media policies, make sure you define Social Media clearly so that you will avoid confusion about what exactly the policy is referring to. Make sure you don’t confuse guidelines with policies. Policies are more concrete and precise in detail. 

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