Social Media and Employment – Today’s Innovative Job Search

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As unemployment rates are rising in Canada so should be the innovative way of finding a job. There are many people that are still looking for work the traditional way, dropping off resumes and expecting results, without realizing that their outcome is not satisfactory. As Albert Einstein says: Insanity is doing the same thing over and over again and expecting different results. 

So, why am I talking about this? Simple: many people and brands from a variety of industries already use Social Media as a form of engagement and spreading out messages about services and products, and even job postings online.  My question is, why aren't job developers that help the mass population and school counsellors from high schools not encouraging their clients and students to use Social Media as a form of job search? My guess is because they are not familiar with the platforms and ignorant to the fact that Social Media carries benefits in finding employment in an innovative culture. Some people are still so scared of Social Media and are not open to the fact that, just like anything else in life, it has its downside and reward but if ignored all together there are more consequences than benefits.

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Getting Technical With Social Media – Meet Dan Radu

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What many people do not know about Social Media is that email marketing is a big part of it and if done right, it will bring huge results for your business. Dan Radu is here to explain more: 

I was always fascinated by the technical aspect of marketing and wanted to be the bridge between marketing and technology. That is what motivated me to start Macromator, a Toronto based agency specialized in the technical aspect of digital marketing.

The Modern Marketer

As the digital technologies become more and more complex, someone has to speak both the marketing and the IT language. This new breed of marketing professionals is often referred to as modern marketers. The trend also creates a real talent problem in marketing departments and agencies. As the disparity between marketing and IT

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Becoming a Solopreneur: It’s a Marathon, Not a Sprint!

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When I was a kid, grownups often asked me what I wanted to be or do when I "grew up." I truly believed, and told everyone, I wanted to become a doctor. I studied hard and took all the science classes I could during my high school years, with the highest of hopes. I felt taking the classes was a good way to prepare for medical school. But then, in college, I encountered "real" Biology and "real" Chemistry classes. I realized my brain wasn't wired for the medical profession and it was time to choose another dream – quickly. I wanted to graduate in four years, so I picked a degree plan where I would both enjoy my classes and pass them! I have recently become a "solopreneur" through the same trial-and-error process as choosing, then changing, my college major. I wasn't expecting to jump into my recent career path quite so rapidly, but it is turning out to be for the best.

I look back and sometimes marvel at my resilience. Sure, I felt disappointment over having to give up on 

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Spring Cleaning for Twitter

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It may be unfair of me to write a post about spring for Doina's blog…I just checked the weather online for Toronto and was actually surprised to see the temperature is only in the upper 20's and it is lightly snowing. Of course, Torontonians are most likely acclimated to such weather this time of year. I live near Dallas, Texas, where we enjoyed sunshine and temperatures in the low 80's today. The calendar still says "winter," but it certainly feels like spring! Either way, spring will happen on the same day - March 20th – in both Toronto and Dallas.

Spring means different things for different people. It can be a verb – to jump or rise suddenly. Or it can be more descriptive – a time of renewal and fresh starts. Many take on the seasonal task known as "spring cleaning," for their homes or their lives. Going through your clutter and reorganizing things – or even throwing stuff out – is something that is necessary, but

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Social Travel – Meet Cristina, The Travolution Sensation

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At the start of the modern social networking phenomenon in 2007, I thought the concept of online communities was going to be another fad that would quickly drop from existence. After all, MySpace and Friendster skyrocketed the social media ladder and dropped just as fast. I was almost certain this new era would be no different. At its infancy I didn’t bother trying to grasp the first big guys, Facebook or Twitter. Clearly, I was mistaken and I quickly learned the impact these sites could have on my brand and my business.

As Editor at thetravolution.com, I focus on writing about local travel through Europe, offering travel tips, and trip planning ideas. It’s an area that intrigues a lot of busy independent people, families, workaholics and escapists looking for a change. I knew the demand for travel information was high – at least

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